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Sponsor Rates
Fall 2007/Spring 2008
Regular Air-Time Packages
(6 a.m. – Midnight)
Package # 1
- 6 randomly placed, 15-second, produced sponsorship announcements
- 7 days a week
- 13 weeks
- 546 announcements per quarter
- $1.00 per announcement
- 30% volume discount
- Total cost per quarter= $382.20
Package # 2
- 4 randomly placed, 15-second, produced sponsorship announcements
- 7 days a week
- 13 weeks
- 364 announcements per quarter
- $1.00 per announcement
- 20% volume discount
- Total cost per quarter = $291.20
Package # 3
- 2 randomly placed, 15-second, produced sponsorship announcements
- 7 days a week
- 13 weeks
- 182 announcements per quarter
- $1.00 per announcement
- 10% volume discount
- Total cost per quarter = $163.80
Prime Time Air Package
(2 p.m. - 10 p.m.)
- 4 15-second, produced sponsorship announcements per day, randomly placed
- 7 days a week
- 13 weeks
- 364 announcements per quarter
- $1.00 per announcement
- Total cost per quarter = $364.00
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Weekly Schedule Package
- Flat rate of $ 1.50 per 15-second, produced sponsorship announcement
- No value added
Specialty Show Sponsorship
- 13 weekly shows per semester; sell as quarter (Sept-Nov & mid-Jan-April)
- Ongoing specialty shows are The Local Yokel, “Texas Country Show,” and “Hip Hop Show”
- 2 live, on-air sponsorships announcements per show
- 2 produced 15-second sponsorship announcement per show
- Mention during show promo, i.e. “Lost Highway is sponsored by Southside Barbeque; ” promos run at least 2x per day, 7 days a week
- Sponsorship mention on KTSW website/specialty show web page
- Most specialty shows during primetime listening hours
- Total cost = $130.00
Website Banner Package
- Ad featured on website homepage w/link to sponsor’s website; ad will rotate with other ads & show promos
- Logo on sponsor’s page w/link to website
- Cost = $99.00 per quarter
Request Block Sponsorship
- 5 shows per week during regular semester, 4:30-6:00 p.m.
- Sell as quarter = 13 weeks of programs during fall/spring semesters = 1 quarter
- Summer request blocks = 10 weeks; pro-rate amount
- 2 15-second, produced sponsorship announcements per show
- 1 on-air, live announcement per show
- Feature sponsor on Request Block webpage w/link to sponsor’s website
- $249.00 per quarter
Night Request Block Sponsorship
- 2 shows per week during semester, 10 p.m.-midnight
- Sell as quarter = 13 weeks of programs during fall/spring semesters = 1 quarter
- 2 15-second, produced sponsorship announcements per show
- 1 on-air, live announcement per show
- Feature sponsor on Night Request Block webpage w/link to sponsor’s website
- $79.00 per quarter
Newscast Sponsorship
- 5 newscasts per week, M-F 4:00-4:30 p.m.
- Sell as quarter = 13 weeks of programs during fall/spring semesters = 1 quarter
- 1 15-second, produced sponsorship announcement per show
- 1 on-air, live announcement per show
- Feature sponsor on KTSW News webpage w/link to sponsor’s website
- $179.00 per quarter
Syndicated Program Sponsorship
Animal Instincts
- 60-second program airs 5x a week, Mon-Fri at 10 a.m.
- Program consists of “everything you need to know about companion animals,” i.e. spaying/neutering, exotic breeds, mange
- 1 15-second, produced sponsorship announcement per show
- Feature sponsor on Animal Instincts webpage w/link to sponsor’s website
- $65.00 per quarter
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Sports Rates
San Marcos High School Rattler Football
- Maximum of 18 sponsors
- 11 games in regular season
- 2 15-second sponsorship announcements
- 2 live sponsorship announcements during game
- Total cost for season = $440.00/$40 per game
- Package purchase allows for discount buy on playoff games = $50.00 per game; regular price = $100.00 per game
- Value added = featured sponsor on website sports page w/link to website; website will have archived games; logo on all promotional materials if package purchased before 8/10/07
Texas State Bobcat Football
- Maximum of 24 sponsors
- 11 games in regular season
- 2 15-second produced sponsorship announcements per game(minimum)
- 2 sponsorship mentions during game (minimum)
- Total cost for season = $440.00/$40.00 per game
- Package purchase allows for discount buy on any playoff games = $50.00 per game; regular price = $100.00 per game
- Value added = featured sponsor on website sports page w/link to website; logo on all promotional materials if package purchased before 8/10/07
Texas State Bobcat Men's & Women's Basketball
- Approximately 50 over-the-air/Internet broadcasts
- 2 live sponsorship mentions per game
- 2 15-second produced sponsorship announcements per game
- Value added = featured sponsorship on website sports page w/link to website
- Cost - $199.00 for entire season; $20 per playoff game
Texas State Bobcat Baseball & Softball
- Approximately 25-30 on-air/Internet broadcasts
- 2 live sponsorship mentions per game minimum
- 2 15-second produced sponsorship announcements per game
- Value added = featured sponsorship on website sports page w/link to website
- Cost - $99.00 for entire season; $15 per playoff game
Bobcat Radio Sponsorship
- 3 shows per week, M/W/F 11 a.m.-12 p.m.
- Sell as quarter = 13 weeks of programs = 1 quarter
- 1 live, on-air announcement per show
- 1 15-second, produced sponsorship announcement per show
- Featured sponsor on Bobcat Radio web page w/link to website
- Logo on all Bobcat Radio promotional materials except Bobcat Radio koozies
- Total cost = $150.00 for spring/summer semester; $100.00 for summer
- Maximum of 6 sponsors
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601 University Drive | Old Main Rm. 106 | San Marcos, TX 78666
512-245-3485 | Request Line: 512-245-3473 (245-FIRE)
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