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KTSW - The OtherSide of Radio
 

Sponsor Rates
Fall 2008/Spring 2009

Regular Air-Time Packages
(6 a.m. – Midnight)


Package # 1
  • 6 randomly placed, 15-second, produced sponsorship announcements
  • 7 days a week
  • 13 weeks
  • 546 announcements per quarter
  • $1.00 per announcement
  • 15% volume discount
  • Total cost per quarter= $464.10
Package # 2
  • 4 randomly placed, 15-second, produced sponsorship announcements
  • 7 days a week
  • 13 weeks
  • 364 announcements per quarter
  • $1.00 per announcement
  • 10% volume discount
  • Total cost per quarter = $327.60
Package # 3
  • 2 randomly placed, 15-second, produced sponsorship announcements
  • 7 days a week
  • 13 weeks
  • 182 announcements per quarter
  • $1.00 per announcement
  • 10% volume discount
  • Total cost per quarter = $182.00
Prime Time Air Package
(2 p.m. - 10 p.m.)
  • 4 15-second, produced sponsorship announcements per day, randomly placed
  • 7 days a week
  • 13 weeks
  • 364 announcements per quarter
  • $1.25 per announcement
  • Total cost per quarter = $455.00
Weekly Schedule Package
  • Flat rate of $ 1.50 per 15-second, produced sponsorship announcement
  • No value added

Specialty Show Sponsorship
  • 13 weekly shows per semester; sold as a quarter (Sept-Nov & mid-Jan-April)
  • Ongoing specialty shows are The Local Show, “Texas Country Show,” “The Other Side of Americana,” and “Word Play”
  • 2 live, on-air sponsorships announcements per show
  • 2 produced 15-second sponsorship announcement per show
  • Mention during show promo, i.e. “The Other Side of Americana is sponsored by Southside Barbeque; ” promos run at least 3x per day, 7 days a week
  • Sponsorship mention on KTSW website/specialty show web page
  • Most specialty shows during primetime listening hours
  • Total cost = $199.00

Website Sidebar/Skyscraper Ad
  • Skyscraper/sidebar ad featured on website homepage w/link to sponsor’s website
  • Logo on sponsor’s page w/link to website
  • Cost = $129.00 per quarter

Request Block Sponsorship
  • 5 shows per week during regular semester, 4:30-6:00 p.m.
  • Sell as quarter = 13 weeks of programs during fall/spring semesters = 1 quarter
  • Summer request blocks = 10 weeks; pro-rate amount
  • 2 15-second, produced sponsorship announcements per show
  • 1 on-air, live announcement per show
  • Feature sponsor on Request Block webpage w/link to sponsor’s website
  • $249.00 per quarter

Night Request Block Sponsorship
  • 2 shows per week during semester, 10 p.m.-midnight
  • Sell as quarter = 13 weeks of programs during fall/spring semesters = 1 quarter
  • 2 15-second, produced sponsorship announcements per show
  • 1 on-air, live announcement per show
  • Feature sponsor on Night Request Block webpage w/link to sponsor’s website
  • $129.00 per quarter
Newscast Sponsorship
  • 3 newscasts per week, M,W,F 4:00-4:15 p.m.
  • Sell as quarter = 13 weeks of programs during fall/spring semesters = 1 quarter
  • 1 15-second, produced sponsorship announcement per show
  • 1 on-air, live announcement per show
  • Feature sponsor on KTSW News webpage w/link to sponsor’s website
  • $149.00 per quarter
Syndicated Program Sponsorship
  • Animal Instincts
    • 60-second program airs 5x a week, Mon-Fri at 10 a.m.
    • Program consists of “everything you need to know about companion animals,” i.e. spaying/neutering, exotic breeds, mange
    • 1 15-second, produced sponsorship announcement per show
    • Featured sponsor on Animal Instincts webpage w/link to sponsor’s website
    • $99.00 per quarter
  • Other shows available for sponsorship include Earth & Sky, Pulse of the Planet, The Book Show, The Health Project, 51%, Counterspin, The Health Show, Network Europe, A World of Possibilities, Sidetracks, Alternative Radio, Jazz Inspired, The Media Project
    • 30- or 60-minute programs run 1x per week at varied times; see program guide for specific air times
    • 1 15-second, produced sponsorship announcement per show
    • Featured sponsor on program’s webpage w/link to sponsor’s website
    • $65.00 per quarter
Promotional Item Distribution Service
  • Distribution of promotional items—food items, beverages, coupons, handbills, pens, stickers, koozies, etc.—at KTSW events
  • Events include Bobcat Football tailgate parties, bi-weekly Lunchbox Concert series
  • Rates determined according to quantity of items and duration of distribution period
    • $100 minimum fee
Sports Rates

San Marcos High School Rattler Football
  • 10 games in regular season
  • 2 15-second sponsorship announcements
  • 2 live sponsorship announcements during game
  • Featured sponsor on website sports page w/link to website; website will have archived games; edited broadcasts will also be offered as podcasts
  • Featured sponsor on all pre-recorded promotional announcements
  • Logo on all promotional materials if package purchased before 8/10/09
  • Total cost for season = $400.00/$40 per game
  • Package purchase allows for discount buy on playoff games = $75.00 per game; regular price = $100.00 per game

Texas State Bobcat Football
  • 11 games in regular season
  • 2 15-second produced sponsorship announcements per game(minimum)
  • 2 sponsorship mentions during game (minimum)
  • Featured sponsor on website sports page w/link to website; website will have archived games; edited broadcasts will also be offered as podcasts
  • Featured sponsor on all pre-recorded promotional announcements
  • Logo on all promotional materials except koozies if package purchased before 8/10/09
  • Total cost for season = $440.00/$40.00 per game
  • Package purchase allows for discount buy on any playoff games = $75.00 per game; regular price = $100.00 per game

Texas State Bobcat Men's & Women's Basketball
  • Approximately 40-45 over-the-air & Internet broadcasts
  • 2 live sponsorship mentions per game
  • 2 15-second produced sponsorship announcements per game
  • Featured sponsorship on website sports page w/link to website
  • Feature sponsor on all pre-recorded promotional announcements
  • Cost - $200.00 for entire season; $25.00 per playoff game

Texas State Bobcat Baseball & Softball
  • Approximately 50-55 on-air/Internet broadcasts
  • 2 live sponsorship mentions per game minimum
  • 2 15-second produced sponsorship announcements per game
  • Featured sponsorship on website sports page w/link to website
  • Feature sponsor on all pre-recorded promotional announcements
  • Cost - $250.00 for entire season; $25 per playoff game

Bobcat Radio Sponsorship
  • 3 shows per week, M/W/F 11 a.m.-12 p.m.
  • Sell as quarter = 13 weeks of programs = 1 quarter
  • 1 live, on-air announcement per show
  • 1 15-second, produced sponsorship announcement per show
  • Featured sponsor on Bobcat Radio web page w/link to website
  • Logo on all Bobcat Radio promotional materials except Bobcat Radio koozies
  • Total cost = $200.00 for spring/summer semester; $100.00 for summer
  • Maximum of 3 sponsors

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