Become A Sponsor : KTSW 89.9 The Other Side of Radio : Texas State University

Interested in becoming a KTSW sponsor? Take a look at our different sponsorship packages below, and feel free to contact ktswsales@txstate.edu for more information.

Printable KTSW Sponsor Info (PDF, 68.4 KB)

Marketing, Sponsorship, & Advertising Opportunities

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Underwriting

Underwriting spots are 15 second (typically pre-recorded) on air spots that include company name, location, goods and/or services provided and contact information. Basic underwriting packages (See Packages A, B, C, D) run for a period of 15 weeks. Short run time and custom packages are available.

PACKAGE A

6 spots per day airing between 6am and midnight for a period of 15 weeks
630 total spots
$1.10 per spot
Total: $693.00

PACKAGE B

4 spots per day airing between 6am and midnight for a period of 15 weeks
420 total spots
$1.25 per spot
Total: $525.00

PACKAGE C (Prime-Time)

4 spots per day airing between 2pm and 10pm (Prime-Time) for a period of 15 weeks
420 total spots
$1.50 per spot
Total: $630.00

PACKAGE D (Prime-Time)

2 spots per day airing between 2pm and 10pm (Prime-Time) for a period of 15 weeks
210 total spots
$1.50 per spot
Total: $315.00

SHORT RUN TIME UNDERWRITING OPTIONS

PACKAGE E (Prime-Time)

6 spots per day airing between 2pm and 10pm (Prime-Time) for a period of 1 week
42 total spots
$3.50 per spot
Total: $147.00

PACKAGE F (Prime-Time)

6 spots per day airing between 2pm and 10pm (Prime-Time) for a period of 4 weeks (one month)
168 total spots
$2.50 per spot

Show Sponsorships

PACKAGE G: SPONSOR A SPECIALTY SHOW

A specialty show is a 2-hour show featuring a specific genre or theme separate from regular KTSW programming. Specialty shows usually air one time per week, most of which air during Prime Air-Time (2:00pm – 10:00pm) for 13 weeks (one quarter).

2 live, on-air sponsorship announcements per show
2 produced, 15 second sponsorship announcements per show
Mention of sponsorship in specialty show’s produced promo, airs 3 times/day, 7 days/week
Total mentions per week: 25
Weekly rate: $40

PACKAGE H: SPONSOR OTHER SIDE DRIVE

Other Side Drive is a variety style afternoon drive time show with everything from music, news, sports, interviews, live in-studio performances, fun featurettes, and more. During the Spring and Fall semesters, Other Side Drive airs every Monday through Friday from 4:00 – 6:00pm for 13 week periods (one quarter). During the summer semester, Other Side Drive airs Tuesdays and Thursdays from 4:00 – 6:00pm.

SPRING / FALL OTHER SIDE DRIVE SPONSORSHIP OPTION

Other Side Drive airs 5 days per week
1 live, on-air sponsorship announcement per show
1 produced, 15 second sponsorship announcement per show
Mention of sponsorship in Other Side Drive’s produced promo, airs 3 times/day, 7 days/week
Total mentions per week: 31
Weekly rate: $50

SUMMER OTHER SIDE DRIVE SPONSORSHIP OPTION

Other Side Drive airs 2 days per week
1 live, on-air sponsorship announcement per show
1 produced, 15 second sponsorship announcement per show
Mention of sponsorship in Other Side Drive’s produced promo, airs 3 times/day, 7 days/week
Total mentions per week: 25
Weekly rate: $40

PACKAGE I: SPONSOR A SYNDICATED SHOW

Syndicated shows air year-round
Mention of sponsorship on syndicated show's promo which airs 2 times/day 7 days/week for a period of 15 weeks
210 total spots
Package rate: $225

Off-air Advertising & Marketing

WEBSITE BANNER AD

- Banner Ad featured on KTSW.net homepage and all public subpages, linkable to sponsor’s website.

- Sponsor contact information, description of goods/services provided and logo/link listed on KTSW Sponsors page.

- Weekly Rate: $50

- Sponsor to provide high-resolution pdf. file of logo.

SOCIAL MEDIA MARKETING

Contact KTSW’s Promotions Director, Lauren Johnson at ktswpromotions@txstate.edu for more information on customized social media marketing opportunities.

CROSS-PROMOTIONAL OPPORTUNITIES

KTSW hosts several events throughout the year, both on and off campus, from live music events to tailgates and we are always looking for new and innovative events to participate in. There are a variety of ways your company can benefit from working in conjunction with KTSW at events such as poster distribution, handbills, media sponsorships, on-site event promotions, etc. Contact KTSW’s Promotions Director, Lauren Johnson at ktswpromotions@txstate.edu for more information on customized cross-promotional marketing strategies.

MR FEST 2013 SPONSORSHIP OPPORTUNITIES

KTSW’s annual music and arts festival, MR Fest, which is held at various locations throughout downtown San Marcos, Texas is made possible by community involvement, volunteers and sponsorships. KTSW works closely with individual sponsors to provide custom sponsorship opportunities in order to effectively reach target demographics and optimize brand awareness leading up to, during and after MR Fest events. Contact KTSW’s Promotions Director, Lauren Johnson at ktswpromotions@txstate.edu for more information on how to get involved with MR Fest 2013.

MR Fest Sponsorships assets may include one or more of the following:

- Business logo featured on MR Fest marketing materials such as t-shirts, posters, handbills, banners, etc.

- Social media marketing via KTSW’s Twitter, Facebook and blogs

- KTSW.net website advertising

- Pre and/or post on-air sponsorship announcements

- VIP access to exclusive MR Fest events

- Promotional item distribution pre, during, and/or post event

Sports Broadcast Sponsorships

TEXAS STATE BOBCAT FOOTBALL

- 12 games broadcasted during the regular 2012/2013 season

- Includes two 15-second produced sponsorship announcements per game at a minimum. Includes 2 live, on-air mentions of sponsorship during each game. Sponsorship mention on all Bobcat Football Broadcast promos

- Banner Ad featured on KTSW’s Sports page and subpages linkable to sponsor’s website. Banner Ad featured on KTSW’s sponsorship page and subpages. Sponsor contact information, description of goods/services provided and logo/link listed on KTSW Sponsors page. Ads listed on website for the length of the regular season.

- $540.00 Total Cost for Regular Season ($45.00/regular game)

- Package purchase allows for discount buy on broadcasted playoff games. Playoff game broadcast sponsorships include everything listed above as well as an extension on any website ads for the length of the playoffs

- $75.00 per playoff game (discounted price based on purchase of regular season package)

- $120.00 per playoff game (if regular season package not purchased)

TEXAS STATE BOBCAT MEN’S & WOMEN’S BASKETBALL

- Approximately 40-45 games per season. Games may be on-air or internet only

- Includes two 15-second produced sponsorship announcements per game. Includes 2 live, on-air mentions of sponsorship during each game. Sponsorship mention on all Bobcat Basketball Broadcast promos

- Banner Ad featured on KTSW’s Sports page and subpages linkable to sponsor’s website. Banner Ad featured on KTSW’s sponsorship page and subpages. Sponsor contact information, description of goods/services provided and logo/link listed on KTSW Sponsors page. Ads listed on website for the length of the regular season

- $250.00 Total Cost for Regular Season

- Package purchase allows for discount buy on post-season tournament games. Tournament game sponsorships include everything listed above as well as an extension on any website ads for the length of the playoffs

- $30.00 per tournament game (discounted price based on purchase of regular season package)

- $45.00 per tournament game (if regular season package not purchased)

TEXAS STATE BOBCAT BASEBALL & SOFTBALL

- Approximately 50-55 games per season. Games may be on-air or internet only

- Includes two 15-second produced sponsorship announcements per game. Includes 2 live, on-air mentions of sponsorship during each game. Sponsorship mention on all Bobcat Baseball or Softball Broadcast promos

- Banner Ad featured on KTSW’s Sports page and subpages linkable to sponsor’s website. Banner Ad featured on KTSW’s sponsorship page and subpages. Sponsor contact information, description of goods/services provided and logo/link listed on KTSW Sponsors page. Ads listed on website for the length of the regular season

- $325.00 Total Cost for Regular Season

- Package purchase allows for discount buy on post-season tournament games. Tournament game sponsorships include everything listed above as well as an extension on any website ads for the length of the playoffs

- $35.00 per tournament game (discounted price based on purchase of regular season package)

- $50.00 per tournament game (if regular season package not purchased)

BOBCAT RADIO

- Bobcat Radio airs 3 times per week for a period of 13 weeks (one quarter)

- Mondays, Wednesdays and Fridays 11:00am - 12:00pm

- 1 live, on-air sponsorship announcement per show

- 1 produced, 15 second sponsorship announcement per show

- Mention of sponsorship in Bobcat Radio’s produced promo, airs 3 times/day, 7 days/week

- Total of 52 sponsorship announcements and 273 sponsorship mentions via Bobcat Radio promo

- Banner Ad featured on KTSW’s Bobcat Radio page linkable to sponsor’s website. Sponsor contact information, description of goods/services provided and logo/link listed on KTSW Sponsors page. Ads listed on website for a period of 13 weeks (one quarter)

- $250.00 Total package cost per quarter (Spring or Fall Semester)

- $125.00 (Summer Semester cost)

SAN MARCOS HIGH SCHOOL RATTLER FOOTBALL

- 10 games broadcasted during the regular season

- Includes two 15-second produced sponsorship announcements per game at a minimum. Includes 2 live, on-air mentions of sponsorship during each game. Sponsorship mention on all Rattler Football Broadcast promos

- Banner Ad featured on KTSW’s Sports page and subpages linkable to sponsor’s website. Banner Ad featured on KTSW’s sponsorship page and subpages. Sponsor contact information, description of goods/services provided and logo/link listed on KTSW Sponsors page. Ads listed on website for the length of the regular season

- $450.00 Total Cost for Regular Season ($45.00/regular game)

- Package purchase allows for discount buy on playoff games. Playoff game sponsorships include everything listed above as well as an extension on any website ads for the length of the playoffs

- $75.00 per playoff game (discounted price based on purchase of regular season package)

- $100.00 per playoff game (if regular season package not purchased)

KTSW 89.9 The Other Side of Radio

Join the Conversation

Become A Sponsor

Marketing, Sponsorship, & Advertising Opportunities

Underwriting

Show Sponsorships

Off-air Advertising & Marketing

Sports Broadcast Sponsorships